American Pride Tattoos, WATERFORD

Jen draws on more than 15 years in the permanent-makeup industry to fill in sparse eyebrows, augment lash lines with permanent eyeliner, and strategically trace on lip liner to counterbalance lip asymmetries. The tattoo-like makeup applications streamline morning beauty routines, cutting out minutes spent distinguishing eyeliner from off-brand fountain pens. Jen offers free pretreatment consultations, as well as touchups for a modest fee.