Atmosphere Re-Invented isn't owner Rebecca Howell-Boykin's first foray into the salon world. She ran two salons in North Carolina before bringing her 20-plus years of experience to Palm Coast, where she continues to dazzle clients with her friendly chair-side manner and creativity. In her boutique-style salon, she and her staff reinvent clients with both on-trend looks—think elaborate braids and pastel hues—and traditional, timeless 'dos that never go out of style.

But it's evident that in addition to haircare, Rebecca has another passion: art. She decked out the studio in local art, outfitted each station with reclaimed furniture, and replaced the traditional title floor with a colorful mural painted by artists in the community. Awarded Readers Choice Salon of the Year for 2015 And 2016..