A Chat with Cheer Company of Michigan (Cheer Co.)
What services does your business offer and what makes your business stand out from the competition?
[We are] West Michigan’s only cheer-training facility. We offer competitive and recreational cheerleading teams, gymnastics tumbling, and cheer classes for all ages and skill levels. No experience is needed to join.
Is your location strictly for adults, or can kids participate as well?
Capital Cheer offers classes for students between the ages of 3 and 25 years old!
What was the inspiration to start or run this business?
Owner Laura Colbeck has been a dancer, gymnast, and all star competitive cheerleader at the first gym in the state since childhood. This inspired her to start coaching to share her knowledge and love of the sport. We are the first gym to expand to the west side of the state!
What do you love most about your job?
I love being able to give back to the community. I also love being able to teach children life long skills such as team work, adaptability, responsibility, respect, and of course, how to live a healthy lifestyle.