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Search Engine Optimization | Level 1

headTrix, Inc | Adobe Certified Training

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Highlights

Get your website to show up on the front pages of the top search engines and increase your web traffic! Learn the basics of SEO, along with many valuable internet marketing strategies & techniques to increase online visibility and search results in our Search Engine Optimization class.


Search Engine Optimization is a cheap solution to more leads! Gain the competitive edge!



Audience

Search Engine Optimization is for anyone that has a website and wants to increase your standings in the major search engines.


Prerequisites

Basic Computer Skills & File Management on Windows or Mac


This course introduces you to Search Engine Optimization(SEO). Search Engine Optimization is to help your website to be found in the organic unpaid results of search engines like Google, Bing, Yahoo, Ask, and more. Learn how to optimize your website to be listed on top major search engines. What good is a website if users can't find you? Learn SEO and increase your web presence. Learn numerous ways to help grow your web presence in this SEO class! 


Search Engine Optimization

  • What is Search Engine Optimization (SEO)?
  • What are the top search engines?
  • Search Results in Google and Bing
  • Organic vs PPC Ads
  • Google Search Results (Links and Descriptions, Title Tag and Meta tag)
  • Introduction to SEO
  • Learn how what shows up in search results
  • Compare SEO's cost-per-lead with the costs of common direct marketing methods
  • Know the difference between natural or organic link placement in search results and paid or sponsored link placement
  • Define and measure market visibility
  • Determine which search engines besides Google may be worth exploring

Choosing the Right Keywords & Keyphrases for SEO

  • Keywords
  • Importance of Keywords
  • How are people searching for you?
  • Body Content and keywords
  • Finding Good Keywords
  • Choose the most successful keywords for your business
  • Use recommended keyword research sites and selection tools
  • Research, analyze and compare the keyword lists of your competitors

Introduction to HTML

  • What is HTML?
  • Learn Basics of HTML so you can optimize your pages
  • Architecture of an HTML page
  • Learning the important HTML tags
  • Folder Directory, Filenames, & Organization for SEO
  • URLS for SEO
  • Learn the Importance of the Title Tag
  • Header tags for SEO
  • Img tag and alt tags for SEO
  • Adding links for SEO
  • Link Title Tags
  • Meta Tags (Keywords and Description)
  • Create entry or landing pages below the home page to target specific search phrases
  • Establish a web page's theme by putting keywords in the approrpriate tags (title, alt, meta)
  • Create "keyword density" by inserting keywords
  • Employ sitemaps and internal links strategically
  • Learn how to any websites HTML source code

Link Building for SEO

  • What is Page Rank?
  • How does Page Rank affect SEO?
  • Page Rank, Popularity, and Content
  • Backlinks show Creditbility
  • Checking backlinks
  • Backlinks within your Genre
  • Learn Great ideas for adding backlinks for SEO
  • Competiton
  • Integrated Site Links
  • Inbound Links
  • "The number of internal links pointing to a page is a signal to search engines about the relative importance of that page"
  • Links from other sites for SEO
  • Navigation Links
  • Footer Links to help Search Engines Navigate your site
  • Links with Keywords for Search Engine Optimization
  • Learn how to identify "PageRank"
  • Determine the value of a potential link by examining its source code
  • Learn how to Find web sites that link to your competitors, which presumably would also be willing to link to yours
  • Find industry directories and similar sites where you can freely submit your site for consideration
  • Creative thinking for inbound links: partnerships, reciprocal links, and blog links

Sitemaps for Search Engine Optimization

  • What is a Sitemap?
  • How can a Sitemap help for SEO?
  • Creating an HTML site map
  • Footer Sitemaps
  • XML site maps
  • Creating XML sitemaps
  • Uploading XML sitemaps to Google and Bing

Social Media Marketing for Search Engine Optimization

  • What is Social Media?
  • How can Social Media help with my SEO campaign?
  • Importance of Social Media and Popularity
  • Social Media Accounts (Facebook, linkedIn, Twitter, Google Plus)
  • YouTube Channel
  • YouTube Videos and Pages
  • Google Authorship
  • Learn how Google Authorship can aid your SEO
  • Learn how you can track your Analytics with google and your SEO progress

Spicing up your listing

  • Adding your photo to your listing
  • Using Geo Meta Tags for specific Locations
  • Adding Microdate for Star ratings, recipes, reviews and events


The class identified is made available through CourseHorse, a 3rd party marketplace for SEO classes and more. Groupon is not affiliated with or sponsored by the merchant, headTrix, Inc | Adobe Certified Training, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

What You'll Get

Get your website to show up on the front pages of the top search engines and increase your web traffic! Learn the basics of SEO, along with many valuable internet marketing strategies & techniques to increase online visibility and search results in our Search Engine Optimization class.


Search Engine Optimization is a cheap solution to more leads! Gain the competitive edge!



Audience

Search Engine Optimization is for anyone that has a website and wants to increase your standings in the major search engines.


Prerequisites

Basic Computer Skills & File Management on Windows or Mac


This course introduces you to Search Engine Optimization(SEO). Search Engine Optimization is to help your website to be found in the organic unpaid results of search engines like Google, Bing, Yahoo, Ask, and more. Learn how to optimize your website to be listed on top major search engines. What good is a website if users can't find you? Learn SEO and increase your web presence. Learn numerous ways to help grow your web presence in this SEO class! 


Search Engine Optimization

  • What is Search Engine Optimization (SEO)?
  • What are the top search engines?
  • Search Results in Google and Bing
  • Organic vs PPC Ads
  • Google Search Results (Links and Descriptions, Title Tag and Meta tag)
  • Introduction to SEO
  • Learn how what shows up in search results
  • Compare SEO's cost-per-lead with the costs of common direct marketing methods
  • Know the difference between natural or organic link placement in search results and paid or sponsored link placement
  • Define and measure market visibility
  • Determine which search engines besides Google may be worth exploring

Choosing the Right Keywords & Keyphrases for SEO

  • Keywords
  • Importance of Keywords
  • How are people searching for you?
  • Body Content and keywords
  • Finding Good Keywords
  • Choose the most successful keywords for your business
  • Use recommended keyword research sites and selection tools
  • Research, analyze and compare the keyword lists of your competitors

Introduction to HTML

  • What is HTML?
  • Learn Basics of HTML so you can optimize your pages
  • Architecture of an HTML page
  • Learning the important HTML tags
  • Folder Directory, Filenames, & Organization for SEO
  • URLS for SEO
  • Learn the Importance of the Title Tag
  • Header tags for SEO
  • Img tag and alt tags for SEO
  • Adding links for SEO
  • Link Title Tags
  • Meta Tags (Keywords and Description)
  • Create entry or landing pages below the home page to target specific search phrases
  • Establish a web page's theme by putting keywords in the approrpriate tags (title, alt, meta)
  • Create "keyword density" by inserting keywords
  • Employ sitemaps and internal links strategically
  • Learn how to any websites HTML source code

Link Building for SEO

  • What is Page Rank?
  • How does Page Rank affect SEO?
  • Page Rank, Popularity, and Content
  • Backlinks show Creditbility
  • Checking backlinks
  • Backlinks within your Genre
  • Learn Great ideas for adding backlinks for SEO
  • Competiton
  • Integrated Site Links
  • Inbound Links
  • "The number of internal links pointing to a page is a signal to search engines about the relative importance of that page"
  • Links from other sites for SEO
  • Navigation Links
  • Footer Links to help Search Engines Navigate your site
  • Links with Keywords for Search Engine Optimization
  • Learn how to identify "PageRank"
  • Determine the value of a potential link by examining its source code
  • Learn how to Find web sites that link to your competitors, which presumably would also be willing to link to yours
  • Find industry directories and similar sites where you can freely submit your site for consideration
  • Creative thinking for inbound links: partnerships, reciprocal links, and blog links

Sitemaps for Search Engine Optimization

  • What is a Sitemap?
  • How can a Sitemap help for SEO?
  • Creating an HTML site map
  • Footer Sitemaps
  • XML site maps
  • Creating XML sitemaps
  • Uploading XML sitemaps to Google and Bing

Social Media Marketing for Search Engine Optimization

  • What is Social Media?
  • How can Social Media help with my SEO campaign?
  • Importance of Social Media and Popularity
  • Social Media Accounts (Facebook, linkedIn, Twitter, Google Plus)
  • YouTube Channel
  • YouTube Videos and Pages
  • Google Authorship
  • Learn how Google Authorship can aid your SEO
  • Learn how you can track your Analytics with google and your SEO progress

Spicing up your listing

  • Adding your photo to your listing
  • Using Geo Meta Tags for specific Locations
  • Adding Microdate for Star ratings, recipes, reviews and events


The class identified is made available through CourseHorse, a 3rd party marketplace for SEO classes and more. Groupon is not affiliated with or sponsored by the merchant, headTrix, Inc | Adobe Certified Training, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

The Fine Print

Promotional value expires Mar 26, 2020.

  • ALL SALES FINAL.
  • Must be 14 or older to attend
  • Voucher valid only for date and time listed; may not be exchanged, altered, or redeemed for other dates, but may send a friend in place.
  • Must present CourseHorse confirmation email upon arrival.
  • Purchaser name must be provided at checkout; this information will be shared with CourseHorse and course provider for purposes of order fulfillment.
  • Groupon voucher Terms of Sale and Extraordinary Event Policy do not apply.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
  • Offer is not eligible for our promo codes or other discounts.
  • Note, additional equipment or materials may be required or included in purchase price, see course description for details.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services. Offer is not eligible for our promo codes or other discounts.

headTrix, Inc | Adobe Certified Training

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