The Issue: Lack of Access to Entrepreneurship Education
Youth entrepreneurship programs have proven to positively affect dropout rates and community engagement, and 88% of young people surveyed in 2011 said they felt entrepreneurship education is vitally important, according to Time magazine. Yet 74% of college students had no access to entrepreneurship resources on campus, and when resources were available, many felt they were inadequate.
The Campaign: Helping Kids Learn Entrepreneurial Skills
If this Grassroots campaign raises $400, then Lemonade Day can provide 100 children with entrepreneurship education materials, including a backpack with an entrepreneur's workbook and a caring-adult guide. Each additional $8 raised will provide two more children with these education materials. These supplies are part of a month-long learning experience to prepare children to participate in Lemonade Day, an annual event held each May when thousands of children, with the help of caring adults, open a lemonade stand. The workbook and mentor teach children 14 lessons to prepare for Lemonade Day, including how to set goals, make a profit, develop a business plan, and give back to the community.
Check out more Groupon Grassroots campaigns here.