Before surfboards, swimmers tried less successful ways to catch waves, from body surfing to acting as jockeys during sea lion races. Snag a wave without buying a neoprene saddle with today’s Groupon: for $25, you get $50 worth of surf and skate apparel and accessories at Kennedy Surf Shop in Woodland Hills.
The surf-savvy owner and adrenaline-loving staff of Kennedy Surf Shop advise visitors on a selection of house-brand surfboards and outdoor adventure gear including wetsuits, sunglasses, and skateboards. Shoppers can peruse surfboards for beginners and seasoned hang teners, a variety of longboards, short and wide fish boards, or oversize emery boards that slough off calluses as you surf. While they’re surfing or skating in the sun, athletes can find protection in stylish sunglasses ($45–$65) and supportive shoes or sandals ($20–$40). Sporty T-shirts (about $18) and shorts (up to $55) allow freedom of movement during excursions, so skaters can pull off ollies and axles without worrying about tearing up their tuxes and cocktail dresses.