Early attempts at recycling—such as using chewing gum to patch leaky coffeepots and converting banana peels into prom corsages—failed abysmally. Dress in successfully recycled threads with today's Groupon: for $50, you get $125 worth of eco-friendly denim at R.E.U.S.E. Jeans Store.
Featured on a slew of press outlets and in gift bags at 2010 Academy Awards and other celebrity events, R.E.U.S.E. Jeans Store's fashionable, sustainable denim designs are each constructed from up to 80% recycled fabric sourced from textile-industry waste. The women's ReDiscovered model ($95) adorns back pockets with a cross-stitch embellishment while a boot-cut opening allows boots and scuba flippers to fit comfortably beneath pant legs. Colored skinnys enclose ladies' legs in vibrant red, green, and blue stretch denim ($95), while the men's Preserve pants swaddle gents in R.E.U.S.E. Jeans Store's exclusive trim and e-leather patch ($125). A frayed, naturally distressed hem lines the bottom of the white ReDress skirt ($75), and a belt seals the double-breasted jacket at the waist ($95), keeping torsos warm and wanderlusting blouses from escaping.