By engaging children on their own level, the teachers at Kids R Kids childcare center and learning academy recognize their students for what they really are: developing brains trapped inside tiny, perfectly spherical heads. The programs hew to a philosophy of "Hug First, Then Teach," meaning they encourage a child's development on an emotional, intellectual, social, and physical level. Also essential to their teaching approach is family involvement—when new skills are introduced, the instructors make sure the parents know about the approach and aren't politically opposed to arithmetic.
They rely on their own curriculum, Brain Waves, which takes a neurologically based approach that combines educational lessons with good nutrition, regular sleep schedules, and secure relationships. Additionally, the Brain Waves curriculum helps develop brains with many forms of language (including sign language) and exposure to technology in a controlled environment.