A Chat with MissFit Activewear
What services does your business offer and what makes your business stand out from the competition?
We are proudly made in America. We design, manufacture, and sell quality women’s activewear. We source the finest technical fabrics to create stylish clothing combining performance and comfort for the woman on the go.
Of the products you sell, which are your favorites?
Our top sellers are our fitted athletic jackets and our yoga and running pants. Our yoga and running pants come in three lengths: ankle, mid calf, and cropped. We also sell matching sets of sports bras with cheeky shorts. Customers also love our short-sleeve athletic tops, tank tops, and shiny leggings.
What was the inspiration to start or run this business?
The designer and owner of MissFit Activewear, Toni Washington, is an avid runner and dance instructor. She was inspired to start a business that would provide high-quality, American-made athletic clothing that would not wear and tear quickly, and that was multi-functional, fashionable, and affordable.
What do you love most about your job?
I love engaging with customers, getting their feedback on my products, discovering new uses for my products that I have not yet thought of but they have, and learning who my customer is and why she is loyal to my store instead of the competition. Customer interactions motivate me to improve and create!