A Chat with Wine Education Institute
What services does your business offer and what makes your business stand out from the competition?
The Wine Education Institute provides fun and approachable workshops, seminars, and certification courses for avid consumers and industry trade members in the areas of wine and spirits.
What can a student expect in one of your classes?
Our workshops are interactive. Students can expect to have a participatory environment where questions are encouraged! Each workshop is two hours long and includes a tasting. Our workshops are not ‘tasting’ events. Our primary goal is education, not drinking.
What was the inspiration to start or run this business?
WEI was founded to educate individuals more about what is in the class. Our team of teachers holds certifications from various organizations including the WSET, Society of Wine Educators, and French Wine Society. We even have a Master of Wine candidate on staff!
What do you love most about your job?
We love to educate. We love to help people explore wine and spirits and discover why we are so passionate about it ourselves. To us a wine class is not just about wine: it’s a history lesson, business lesson, and geography lesson all rolled into one!