Indigital Institute of Recording Arts
The nationally accredited Indigital Institute of Recording Arts provides an oasis of production-oriented creativity as it prepares its passionate students for audio-industry careers. Inspired by George Lucas’s state-of-the-art Skywalker Ranch complex, the institute boasts an industry standard, 164-track Pro Tools HD recording system, two recording studios, audio labs, and a film-editing bay. The curriculum covers topics from the fundamentals of sound to high-level arts such as recording, mixing, mastering, and trying to eliminate the screaming in one’s head. Those not enrolled can also jam on the institute’s equipment, renting its studios on an hourly basis or harnessing the onsite technicians’ production savvy.
In one child's hand, a tiny tambourine jangles along to a song while another child claps to the rhythm. It's not an uncommon sight at any of MusicalMe's educational classes, where kids up to age 6 express themselves through music. And parents are encouraged to stay and have fun, whether by helping littler participants along or by ripping a mean solo during a kazoo jam session. With classes holding up to 14 students, each child gets a significant amount of attention and guidance as they learn to appreciate melody and rhythm and learn to love making music.
Danette Martinez has sung in choirs since she was a small child, gained a degree in early childhood education, and taught preschool and daycare for more than 10 years. She uses that experience in her work as a licensed Kindermusik instructor, bringing the time-tested music program to Santa Cruz. During her music classes, children up to age 7 play instruments, sing, and dance, all while learning how to be curious and interact with other kids.
Almost everything in John Gottschalk's life comes back to music. A french horn player since fifth grade, he earned money throughout his teenaged years working at the Gottschalk Music Center location his grandparents opened in 1951. After graduating from college with a music-education degree and teaching a year of elementary-school band, John rejoined the family business full time.
Under John, the company has not only expanded to two locations, but also grown its inventory from orchestra and band instruments to guitars, amps, and DJ equipment. A team of dedicated technicians fix any malfunctioning equipment in-house, while the store's wide selection of band and orchestra instruments are available for monthly rental. Via a team of expert instructors, Gottschalk Music Center even supplies private lessons in everything from guitar and piano to clarinet and ukulele.
What services does your business offer and what makes your business stand out from the competition?
At Rose Guitar Studios we approach each student with an individualized lesson plan. This in combination with our full featured website allow for lessons to continue throughout the week and give each student the tools necessary to succeed.
Do you provide any materials? What should your students expect to bring?
Unless there is a specific text the student would like to use, the majority of lesson materials are included in your tuition. Students should arrive to lessons with a well maintained tuned instrument. Proper maintenance and tuning will be covered in early lessons for beginners.
What was the inspiration to start or run this business?
I have been involved in music for 30+ years, and have a passion for sharing his knowledge. Five years ago I decided to return to school and since have received degrees in both Guitar performance and Music History.
What do you love most about your job?
I enjoy sharing my knowledge of music, and allowing others to learn the ability to achieve their musical goals.
I enjoy meting new students and seeing the joy that music can bring to their lives.
I also enjoy the freedom that having my own studio provides for both myself, and the student.