When Dr. Barry Katzman opened West Coast Eye Care & Med Spa, he envisioned the space as a small practice that would help locals better enjoy the city’s famous sunsets and beaches. With his expertise—he’s participated in hundreds of studies for advanced treatments—the business quickly took on enough customers to sustain seven offices, a staff of a dozen doctors, and its own language, which outsiders describe as Latin spoken in pig Latin. After outfitting eyes with prescriptions and preventive care, staffers can help them navigate an optical boutique stocked with more than 10,000 designer frames by Dior, Bvlgari, and Tom Ford. Regular performances of more advanced surgeries, such as LASIK, cataract laser procedures, and eyelid lifts, made the staff intrigued about similar aesthetic procedures. As a result, they opened a med spa, where they tighten and brighten skin with injections, rejuvenating laser treatments, and even plastic surgery.
A bright mural covering the walls welcomes visitors to Chula Vista Yoga Center, where instructors foster strengthened bodies and usher minds to tranquility through various yoga techniques. The studio focuses on Vinyasa yoga, in which students move from one pose to another within one inhale or exhale to synchronize breath with movement. Each class is structured to enable novice yogis to practice their newfound stretches on their own while more experienced yogis can enter classes for all levels. Chula Vista Yoga Center offers classes at various times throughout the week, so check the studio's class schedule to chart the ideal course.
Eclipse Eyewear fashions chic sunglasses from a selection of 1,500 frames from high-end brands such as Chanel, Prada, and Versace. Luxurious shades stand against walls and look out from display cases, eager to slide over patrons' eyes to shield them from harsh rays or pigeons' attempts to make eye contact and demand breadcrumbs. Though some Eclipse Eyewear locations vend purely UV-protective shades, the Tempe, Arizona store and Seaport Village store in San Diego, California also sell prescription sunglasses.
At Dermatology Laser Center of San Diego, a team of physicians lends their medical expertise to aesthetic treatments, clarifying skin with lasers and cosmetic injectables. The teams employs a range of lasers, each with its own aesthetic application – including hair and tattoo removal, skin resurfacing, spider vein treatment – as well as medical-grade wrinkle-removers such as Botox, Restylane, and Juvederm.
At Dream Body Boot Camp, which was voted San Diego A-List's best boot camp of 2012, trainer Matthew Johnson and his staff of specialized trainers help patrons to quickly sculpt physiques into top form during indoor and outdoor workouts that pair cardio moves with strength-boosting exercises. Instead of painting muscle ripples onto participants’ abs, each of Johnson’s instructors draws from a kinesiology degree or a national personal-training certification when designing a new 60-minute workout each day. Before their first class, students meet with Johnson to get acquainted and set their fitness goals, such as looking good in a bikini or ripping through a T-shirt to reveal their swimsuit with one powerful body flex. In the course of 10 minutes, he asks clients what they’d like to achieve in class and how they’ve pursued their goals in the past.
Once the talking ends, the training begins, and the motivational instructors put patrons to work hefting dumbbells, straining against Trx suspension gear, and flipping giant tires end over end. Johnson and his trainers leave long runs out of their workouts, opting instead for tire hopping, jumping rope, and other dynamic exercises to elevate heart rates.