The Zoom! teeth-whitening system enlists light-activated gel to infiltrate enamel and wash away agents of dental dinginess. At the outset of the procedure, a friendly staffer fits flappers into a plastic mouthpiece, walling off gums, lips, and low-hanging mustaches from collateral bleaching. Each chomper then gets glazed with Zoom!?s proprietary whitening formula and bathed in concentrated light. The beams transform the gel from ineffectual goo into a potent ambrosia that gently dismantles stains left from coffee swilling and eating too many peanut-butter-and-tar sandwiches. Throughout the procedure?which typically lasts around an hour?clients can recline in Obrochta Center?s cozy chairs, listen to music, or even watch television as the Zoom! treatment renders ivory parabolas up to eight shades brighter.