Wine & Beer, Alpharetta

By virtue of its name, Wine & Beer conveys to customers exactly what it sells; but that name doesn’t tell the whole story. Inside, the shop stocks its shelves with red, white, and sparkling wines from small winery's around the globe, as well as more than 100 different kinds of beer. Rather than creating a stack of flash cards during their initial visit, customers can become more familiar with the shop’s inventory simply by attending one of its staff-led tastings. They can also join the Wine & Beer club for exclusive chances to try new arrivals.