“Get in shape” hovers near the top of many New Year’s resolution lists, right next to “deal with raccoon infestation” and “figure out how raccoons get trapped in the TV.” Stop watching so many TV shows starring raccoons with today’s Groupon: for $89, you get a fitness-and-nutrition package at ProMatx (a $449 total value), which includes the following:
- A three-month membership to the fitness center (a $75 value)
- A three-month membership to the Body Transformation program (a $147 value)
- A full-body, comprehensive assessment (a $69 value)
- An individual custom workout (a $49 value)
- A one-on-one personal-training session with an exercise physiologist (a $60 value)
- An individual nutrition program (a $49 value)<p>
The family that owns ProMatx nurtures an atmosphere of community among gym members by hiring an encouraging staff that supports exercisers rather than intimidating them. A three-month membership to ProMatx unlocks access to the center’s group fitness classes, including the Latin dancercise craze, Zumba, as well as the Cybex fitness machinery that inhabits the gym floor. The three-month Body Transformation program takes place under the tutelage of a personal trainer or within a human-size cocoon. Before crafting a fitness regimen, trainers gather important data during a body assessment of each client, calculating body-fat percentage and taking other measurements to pinpoint the areas that workouts will target. Trainers then outline an individualized workout and cardiovascular routine that exercisers pursue between bright walls that are lime green, yellow, and orange, like the inks on a clown’s mortgage. Over the course of three months at ProMatx, patrons can further their fitness prowess by partaking of a one-on-one training session, which adds more targeted moves to their exercise arsenal. A personal nutrition program rounds out the package, detailing healthy meal plans and which type of lettuce is best to eat while squat-pressing a bale of spinach.