A Chat with Iron Republic
What services does your business offer and what makes your business stand out from the competition?
Our motto is, LIVE LIFE STRONG. That doesn't mean lifting the most weight or getting "bulky". It's having the strength, both physically and mentally, to live out your passionate, success-filled, and purpose-driven life. That's what makes us different. It isn't about the scale. It's about YOU.
Exercise is challenging. How do you keep clients motivated and engaged?
Research shows that people who were part of a fitness community had greater long-term results. We have TRIBE events where we go hiking, film festivals, and more. Being in a strong, fun, and supportive community will keep you motivated. Within the workouts, we keep routines innovative and fresh.
What was the inspiration to start or run this business?
Exercise shouldn't be monotonous or a chore. Most gyms are about the numbers on the scale. We wanted to create a place where people exercised for "the health of it." When you enjoy where you exercise, and where there isn't that external pressure of competition or a scale in the corner, you THRIVE!
What do you love most about your job?
We love creating fitness routines that are not only safe and fun, but that are based on the most current exercise research available. We are always attending new seminars and certifications in order to deliver the best possible experience for our members. Also, the high-fives after every workout :)