Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Jenni DiOttaviano's career at the facility that now houses Key Fitness began when the former occupants, a martial arts academy, hired her to teach cardio kickboxing to the parents of taekwondo students. She did so well that she was promoted to program director and eventually opened her own fitness studio in the same space. Key Fitness specializes in cardio kickboxing classes, which focus on challenging workouts of aerobic kicks and punches designed to boost heart health and ward off invisible assailants. Even though the gym is equipped to take a beating from martial arts training, DiOttaviano's studio focuses on dynamic yoga and all-levels of group fitness classes led by seasoned instructors. More than 20 classes each week introduce the basic poses of vinyasa flow or workouts that incorporate kettlebells, Zumba, boot camp, and cardio boxing and core-training.