uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone’s glass screen
“Don’t just put it into your pocket and continue to use it,” Wetherill says. The broken glass can actually cause serious damage to the phone’s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.” Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill’s living room, and it now boasts more than 60 locations nationwide. “We are proof that the American dream is alive,” he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant’s deep fryer. “It smelled pretty bad,” he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, “it did go through a cement mixer.” Some miracles just aren’t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix’s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus—something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. “Of course, this is assuming that there wouldn’t be any pain,” he laughs.
Like doctors of old, technicians from Burnham & Laing Computer Services make house calls to tend to ailing computers. Once onsite, they troubleshoot the problem as quickly as possible and get straight to work on the solution. That can include a speedy cleanup of the hard drive or the removal of viruses and spyware. Replacing and upgrading parts are among their many skills, too, as are software installation and computer consultations.
Green Dragon PC founder Troy Pousardien got his start in computer programming at the age of 13, cleaning up files on the family's hulking 286. After years of dabbling in HTML during his service in the Air Force, building his own home PCs, and teaching himself web design since the early days of the Internet, Troy opened his own business, helping clients keep their computer systems running smoothly and efficiently with expert repairs. Green Dragon PC outfits users with top-of-the-line hardware, software, and antivirus shields for blocking harmful malware and worms. Technicians maintain the integrity of home and work computers with virus removal, remote clean-up services, and regular tech support.
Fully qualified in all Apple products, the technological gurus at Cellular Repair & Exchanges revive and refurbish forlorn gadgets such as smartphones, gaming consoles, and tablets. With a repair menu longer than Tolstoy's War and Peace and War Again, the gizmo doctors leave no circuit unturned when tackling any range of maladies, from broken screens to a dying battery. Once each job is finished—typically within 24 hours—technicians ship the item straight to its owner's home. Cellular Repair & Exchange also doles out replacement phones should any repair not suffice, and a 90-day warranty guarantees prompt removal of any miniature forceps accidentally left behind the keypad.:m]]
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