Dave Bee, the owner of Schwinn Shop, was practically born on the bicycle saddle—two of his uncles own cycling dealerships, and he remembers being able to ride before he could even walk. His first set of wheels, a 1968 Schwinn Pixie, now hangs on the store's wall, along with wooden-wheeled bikes and quirky items ranging from a Pee-Wee Herman doll collection to turn-of-the-century skis. Bee calls his enterprise a "museum of sorts," a testament to the freedom of spirit one can only discover from behind the handlebars. Indeed, the store's bevy of new and used bicycles entices potential owners to trade in their gas-guzzling horses and set out for new adventures.
From the modern Schwinn designs to an assortment of Giant mountain bikes, cruisers, and single-speed commuters, Schwinn Shop's inventory offers options to suit any riding style. For current owners, the full-service repair shop can cure any ailment, from misaligned wheels to graying tassels, and Bee and his team of cycling technicians can customize frames with colorful tires or parts and accessories from Shimano, Origin-8, and Odyssey. The staff also rent out hybrid bikes for leisurely rides around Gainesville, catering to customers unwilling to endure the sleepless nights of ringing bells associated with bike ownership.