Pets are more than just animals, they’re members of the family. Along with that belief comes a certain attitude that the pet lovers at Shaggy Chic love to indulge. Kelly Petersen, the founder of Shaggy Chic, takes great pride in pampering her pets, though it has sometimes brought her judgment and scrutiny.
But take a look around her salon, and it doesn’t appear that judgmental eyes have affected Kelly one bit. She and her staff lovingly primp pups and other pets with a signature line of paraben-free shampoos, conditioners, detanglers, and fur fresheners, all of which are made in the United States from natural ingredients. In the salon, they groom pets with services that include baths, fur blowouts, nail trims, and ear cleaning. They can also spruce up furry friends with additional services such as teeth brushing, blueberry facials, and pawdicures that include paw-pad massages and nail polish.