$89 for a Brazilian Blowout Lite at Belleza ($189 Value)


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Smoothing frizzy hair provides a sense of control, even if you live on the rim of an active volcano. Get explosive good looks with this Groupon.

$89 for a Brazilian Blowout Lite ($189 Value)

This express version of the original Brazilian blowout is completed in 50 minutes or fewer, and can reduce the curl of locks for up to three months. Stylist Frances saves time by leaving in some of the keratin product for customers to rinse out later, and also by flat-ironing larger sections of hair during the application process. The treatment is suitable for all hair types, but best suited to fine-to-medium hair. Customers can also take advantage of 20% off Aftercare shampoos and conditioners.

Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.


Since becoming a certified stylist in 1997, Frances has been an educator for Matrix International and has worked international beauty shows and New York’s Fashion Week. Committed to continued education, she has also pursued advanced training with both the Aveda Institute and the Redken Exchange in Manhattan.

Frances continues to propel standards at her own salon, Belleza, particularly with her signature Brazilian blowout treatments. In an attempt to reduce clients’ contact with formaldehyde, she has modified her treatments in two ways—first, she offers clients the option of using Zero+ or lite formulas. The Zero+ solution is formaldehyde-free, and lite treatments are applied in an express time frame that minimizes exposure to the product. Secondly, Frances has invested in two modern technologies that reduce airborne pollutants: Izunami fume irons, whose built-in suction components draw fumes from the air, and the Pure Air chemical-fume extraction system, featuring a 16-inch hood that is positioned above a client’s head to oxidize chemicals while also suffusing her brain with new vocab words.

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    10503 North Cedarburg Road

    Mequon, Wisconsin 53092


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In a Nutshell

Express treatment for fine-to-normal hair designed to condition strands and lightly loosen curls; lasts up to three months

The Fine Print

Expires Jul 3rd, 2013. Limit 1 per person, may buy 2 additional as gifts. Limit 1 per visit. Appointment required. 24-hour cancellation notice required. Lite treatment isn't valid with extra thick or long (past shoulder-blade length) hair. Must use promotional value in 1 visit. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Upkeep essentials, such as electric toothbrushes and laser hair removal