$45 for Electrical Service Call Plus $100 Service Credit $358 Value)

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The Deal

$45 for in-home service call, with electrical inspection and $100 service credit (up to a $358 value)

  • Service call (up to a $59 value)
  • $100 service credit
  • Home electrical inspection (up to a $199 value)

Fear of the Dark: A Veil over the Rational Brain

Lighting does more than let us stay up at night without wasting valuable candles—it also helps curb a common phobia. Join us as we explore the fear of the dark.

It’s hard to ignore the hair-raising effects of a dark basement or a pitch-black stretch of forest at night, even when our rational brain tells us there’s nothing to fear, and few would blame a child for fearing a monster under their bed. But many people (about 5%, according to a recent Gallup poll) retain their fear of darkness well into adulthood, allowing the shadows to stoke their imaginations and sending their bodies into a fight-or-flight response. Others may simply find it difficult to sleep in total darkness, their anxiety leading the way to actual insomnia.

Known as achluophobia or nyctophobia, fear of the dark is most likely an evolutionary trait. Our early ancestors slept outdoors, and those who stayed by the fire to avoid things that went bump in the night—such as lions, snakes, or venomous tabbies—were more likely to see the light of day. Regardless of its cause, the condition is best treated through exposure therapy. Psychologists recommend starting by sitting in a dark room while holding a friend's hand and slowly graduating to lying in bed alone, finally safe amid the shroud.

In a Nutshell

Service call from professional electricians including a $100 credit toward any work needed and a basic home electrical inspection

The Fine Print

Expires 90 days after purchase. Limit 1 per person. Appointment required. Merchant's standard cancellation policy applies (any fees not to exceed Groupon price). Valid within Sarasota, Manatee, Hillsborough, and Pinellas Counties. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

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