The Issue: Vacant and Abandoned Community Properties
During the last 60 years, Cincinnati's population has declined 41%—from 503,998 people in 1950 to 297,000 in 2010, according to census data. This population decline has led to an increasing number of vacant and abandoned properties, and as a result of this neighborhood deterioration, residents are left with depreciated home values, increased crime rates, and general unsightliness.
The Campaign: Beautify Vacant Lots with Trees and Fencing
If this Grassroots campaign raises $500, then Keep Cincinnati Beautiful can beautify four vacant lots through its Future Blooms program by providing one tree and three or four fence panels for each lot. Each additional $125 raised will be used to provide the same beautifying upgrades for another vacant lot. Future Blooms' low-cost work aims to reduce crime and litter in the areas it serves, and the program has enhanced more than 420 buildings and 110 vacant lots. To maintain the lots in the coming year, Keep Cincinnati Beautiful plans to partner with LawnLife, a program that employs young men leaving the juvenile-justice system so they can gain useful skills and experience to help them obtain future employment.
To celebrate the launch of Groupon Grassroots, Groupon will provide a $1,000 kickoff grant to this campaign.
Keep Cincinnati Beautiful
As an affiliate of Keep America Beautiful, Keep Cincinnati Beautiful is dedicated to improving the appearance of the community, along with educating and encouraging individuals to take greater responsibility for their environments and neighborhoods. The organization runs a number of community-improvement programs, such as a campaign to prevent cigarette litter, a state-roadway-cleanup group, and Future Blooms, which employs professional architects, artists, and landscape experts to paint, clean, and green vacant lots and abandoned buildings.
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