As a third-generation jeweler, it only made sense that Jeff Rich would someday give a wedding ring to a woman who could appreciate the finer details of the ring itself. Along with fellow experts Lisa—his wife—and Ricky, Jeff continues his family’s legacy at Jewelry & Gem Exchange. Kramer and Lola, meanwhile, keep watch over the store with canine enthusiasm.
In addition to its repair and appraisal services, the shop—an exclusive dealer of merchandise from GelinAbaci—offers display cases lined with stackable rings, gemstone bracelets, a leather-and-pearl collection, classic silver charms, and preowned pieces. Jeff can even create custom jewelry with 3-D CAD imaging, allowing customers to wear a replica of the Super Bowl ring they never quite won.