From foodies to celebrities, to trendwatchers and Pinkberry's own fanbase of groupies, the buzz about Pinkberry has been sweeping the world. Excitement was high from the very beginning when in 2005 Pinkberry opened its first store in West Hollywood, CA. The demand for the swirls of yogurt was so high that Pinkberry was dubbed the "taste that launched 1,000 parking tickets" by the Los Angeles Times. Undeterred by parking regulations, people were drawn in by their cravings for the yogurt, the abundance of toppings, the bright and energetic modern store design, and the kind smiles of the staff. With over 220 locations in 18 countries, Pinkberry is now one of the most talked about premium frozen yogurts in the world.

Starting with a base of Canadian nonfat milk and nonfat yogurt, Pinkberry's artisans incorporate live and active cultures into the mixture to create a healthy, refreshing treat. The original yogurt is always available, but staffers also swirl new seasonal flavours throughout the year, such as chocolate hazelnut, pomegranate, and cherry. The selection of fresh fruit rotates with the seasons and is cut daily in each store. Other toppings, such as honey almond granola, dark chocolate crisps, swirl pearls, and Italian caramel, allow customers to create a new and inspired flavour combination every visit.