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About this business
From Our Editors
Joppa Minerals founder Amy Casto-Booher began her search for chemical-free cosmetics in 2005, when her daughter, Hayley, was diagnosed with psoriasis. Dissatisfied with the products she found on the market, Amy started crafting all-natural beauty products herself, eschewing additives for pure minerals. Amy's mineral foundation is her first and best-selling product, melding into skin in one of four formulas that cater to oily, aging, or gill-flecked skin. Amy also keeps her lightweight products—which include face creams, blush, eye shadow, and blemish treatments—at a reasonable price.