Not Just Grass, Batavia

When Greg Voirin was in high school, he started mowing lawns with nothing but a push mower and some elbow grease. As he grew up, so did his ambition, and today Not Just Grass is a full-fledged lawn-maintenance company that provides services to both homes and businesses. When Greg approaches each new landscaping job, he consults with his brother, Adam Voirin—a LEED-certified pro with a background in landscape architecture. Together, they'll customize a design that could include anything from basic tree and bush trimming to built-in barbecue pits. Greg also creates custom lawn-maintenance plans to give homeowners more time to spend at home with their families or hiding from them at the bowling alley.

During the winter, Greg and his techs pack up their mowers but continue working hard to keep walkways clear of ice and snow. They also keep an extensive portfolio online so customers can peruse the team's handiwork and envision their lawns with a new outdoor kitchen, timber wall, or multilevel patio.