Orange Kettlebell Club, Berkeley

What services does your business offer and what makes your business stand out from the competition?
We are not a gym. We are a club. We love what we do. Our clubhouse has grown organically over the years into what it is now. It's never been a business, just a project of passion.

Exercise is challenging. How do you keep clients motivated and engaged?
We have specific, measurable, achievable goals that we choose, plan for, and track. We write maps here. You are where you are, you want to get over there, we draw the map and guide you towards your goal.

What was the inspiration to start or run this business?
I was just a sportsman training in my apartment 10 years ago. Soon I started training with people, then I was coaching them, now we have this place. It's like a dream.

What do you love most about your job?
I love so much about this place. If I have to choose one thing I would say watching people achieve what they never thought they could while they are surrounded by friends and teammates cheering for them. It happens all the time and it never gets old.