Though the image of an arrow pulled taut may be evocative of a hunter stalking prey, archery is a sport open to anyone, including nonhunters, children, and nursing-home residents. At Art of Archery, NFAA–certified instructor Dana White teaches students how to safely maneuver their equipment while honing their aim and concentration skills. Students also learn about the characteristics of arrow flight, allowing them to predict an arrow's path with greater accuracy. At archery parties, guests take aim at festive balloons attached to targets or birthday cakes catapulted into the air for a chance to win prizes. Art of Archery's staff also fine-tunes equipment by custom-fitting bows and arrows to their clients' size and strength.