Gemelli, Beverly Hills

Proprietor Farhad Heidari oversees Gemelli’s flagship Beverly Hills storefront, collecting finely made textiles from Italian mills to dress gents in flattering, elegant business and formal wear. A signature Gemelli fit streamlines the fitting process and uses an American-European hybrid sizing scale to ensure that sports coats and suits cut sharp silhouettes and show off well-defined high-fiving muscles. Contemporary looks—from boldly printed dress shirts to unconstructed blazers—also share space with Gemelli’s more traditional Italian suits in the shop’s tidy interior of wall-to-wall dark, varnished wood.