Salon M2, Charlotte

Water is great for the body, but as the main ingredient in many beauty products, it’s little more than filler. Michele Matkovich took this into consideration when choosing a signature product line for Salon M2. She decided on Eufora, a collection of styling products that uses certified organic aloe-vera gel as a product base, nourishing hair alongside infusions of botanicals and essential oils. This reverence for nature extends not only to the service menu—which includes soy conditioning treatments and virgin hair extensions—but also to the business itself: the stylists at Salon M2 make their home inside an LEED-certified shopping center.