When 20-year climbing veteran Zeke Federman started a rock-climbing guide service, he needed to situate its headquarters someplace that was more than simply rocky. The spot he settled on falls squarely in Joshua Tree National Park—an area boasting a varied landscape and steady climate that is friendly to year-round mountaineering and offers challenging routes to both beginners and experienced climbers with their own pet mountain goats. Zeke's climbing academy, Joshua Tree Guides, sets its students loose on guided excursions across the region's higher-altitude cliffs. His staff of Professional Climbing Guides Institute–trained guides has won points with clients for combining an easygoing demeanor with a serious attentiveness to safety and the needs of beginners to go slowly. In addition to small groups, the company has also guided successful climbing outings for large corporations such as Google and Frito-Lay.