From Our Editors
During their 25 years in the sports performance industry, Nick and Sharon Osborne have watched countless athletes lose interest in monotonous workouts and detached trainers. The couple realized that a lack of external motivation caused this burnout, and they founded Go: Sports Performance Center on a foundation of personal training and motivational group fitness. A staff of hand-selected coaches cheerlead every student during the gym's group classes. Group classes put a handful of students through demanding athletic routines that mimic real-life sports activities, which strengthen muscles with natural actions less likely to produce injury. Trainers and members furnish their workouts with the gym's ample equipment, which includes kettlebells, battling ropes, sledgehammers, and power rack. To help achieve goals such as weight loss, improved athletic performance, and increased strength, each athlete gets access to nutrition and fitness software that helps them plan healthful meals without going to the trouble of hacking into the Food Network's mainframe.