Founder Juan Carlos Polanco came up with JC Entertainment as a way to encourage the community to participate in engaging and unique Hispanic cultural events. Polanco and his staff bring people of all ethnicities together with an array of latin-dance classes, musical performances, and private parties. At regularly scheduled events around town, skilled dance instructors teach guests to tap their feet to salsa, cha-cha, and merengue rhythms while DJs spin latin tunes ranging from salsa hits to Ovid's lost reggaeton poems.