GVS, New York

General Vision Services—also known as GVS—serves more than 5 million members of unions, corporations, and HMOs. Their vision plans have supplied families with eyecare services for the past 50 years. At locations across the tri-state area, doctors of optometry perform eye exams and contact-lens specialists grant discounts and delivery through their partnership with 1800AnyLens.com. Shelves display 200 frames that can be customized by color, shape, and material—creating up to 1,000 different options. Lab technicians fill these designer goggles with lenses that deflect UV rays and filter glare. GVS also offers a mobile vision van, which brings a complete optical facility to offices, heath fairs, and anachronistic Renaissance fairs.