Spend a few minutes watching an awards show on TV, and you'll notice that nearly all the celebrities have something in common: enviably white teeth. Celebrity Teeth Whitening makes it simple for customers to achieve their own megawatt smiles with a hydroxyl-radical whitening process. At a kiosk located in the Westfield North County Mall, specialists guide clients through the self-application of a gum protectant and pH-neutral whitening gel. The gel reacts to the mouth's moisture, breaking up stubborn stains to brighten teeth up to eight shades without damaging enamel.