Though they’ve earned myriad accolades from publications and media outlets such as Indiana Living Green, Indianapolis Monthly, and WISH-TV Channel 8, Brian Paffen's handmade soaps, soy candles, and eco-affable skincare products get their most effusive praise from the store’s repeat customers. Visitors enthusiastically snatch up the natural products that Paffen began crafting in his North Carolina laundry room nearly 10 years ago, which have helped expand his business to a line of green wedding products, seeded gift bags, and artisan lotions. His soaps are crafted from a hardy, natural formula that stands up to the area's hard water. 90% of the raw materials for Paffen’s long-lasting, toxin-free products are taken from local sources or extracted from regional soap mines.