Heartland Vision

Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.