Hub City Bicycle Company, Jackson

At Hub City Bicycle Co., staffers don't just sell the cycling lifestyle—they live it. In addition to manning the shop, employees host weekly rides that cover 21 to 26 miles of terrain and warmly welcome novice cyclists, fitting them with the right cycle using the Fit Kit system. They’ll also help bikers navigate racks of Giant and Haro bikes mixed with bikes from brands born in Tennessee, such as Lynskey Performance and Cysco Cycles. After complementing fresh rides with the proper gear, accessories, and apparel, patrons can steer bikes home, confident that any future flats incurred by rusty nails or jaywalking porcupines will be expertly handled by the shop's service department.