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Florida Theatre Loves You!
From Our Editors
When it opened in 1927, the Florida Theatre was the largest of 15 cinemas in downtown Jacksonville. Today, it's the city's last surviving vestige of that era's iconic architecture. Designed by New Yorker R.E. Hall and Jacksonvillian Roy Benjamin, the venue is a prime example of the Mediterranean Revival style, with a ceiling covered in glittering stars and a six-story proscenium arch. And even as the entertainment industry shifted towards television, the Florida Theatre survived by hosting interactive game nights and concerts from underground artists, including Elvis Presley. The space was renovated In the early 1980s, and today it returns to its entertaining roots by hosting live events and classic film screenings.
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