Boty Bar Challenge, Key West

BOTY, a mobile app, brings the bar scene into the 21st first century. With trivia and shared mixed-drink recipes, BOTY adds games and a social media to local bar nights. It allows users to rate and follow their favorite bartenders, scroll through the bar's feed of announcements and pictures, or even start a flirty conversation with someone in the bar. It hosts self-paced challenge, combining elements of bar crawling with a scavenger; participants follow clues and solve riddles, following a map of bars and unique photos.