ProvoFireworks.com, Lehi

Fireworks always have such epic names—Whiplash, Crescendo, Wrath—but they don't always live up to expectations. That's because fireworks stands never show you what you're buying, so it's easy to go home with something you don't love. In order to prevent this buyer's remorse, ProvoFireworks.com's founder provides a video of each firework in action and uploads it to the website.

To further help customers get exactly what they need, the founder puts together fireworks packages based on who the audience will be. This means that a family with kids can get a package full of hands-on fireworks, such as sparklers and snaps, whereas a group of friends can get a package full of aerials and repeaters.