About this Business
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From Our Editors
Perhaps one of the best words to sum up winemaker Orville A. Gertsch's method is patience. In 1996, he decided to turn his winemaking hobby into a profession, and planted his first vines the following year. And yet it wasn't until the 2001 harvest that Orville was ready to push his wine into full retail production. That same year, he registered his operation's name: Prime Country Winery.
Though he handed the managerial reins to his son Fred in 2002, Orville still draws from more than 30 years of experience to produce a range of handmade red, white, and blush wines. He and his staff use only the grapes they harvest on their own Denton vineyard, a decision central to their mission and to ensuring none of the grapes are actually tiny spy cameras. They pick all of their plantings by hand, and rack—rather than filter and pump—the must, a labor-intensive process that Orville finds infinitely more rewarding. Using these old-fashioned, chemical-free processing techniques in tandem with modern steel equipment, Prime Country Winery fills its tasting room with craft wines ranging from dry to sweet.