Bottlenotes Multi Market, Los Angeles

An online wine community, Bottlenotes connects vino enthusiasts in the pursuit of discussing wines, getting recommendations, and connecting with experts. Staff members organize public interactive tastings in 10 major cities, gathering people of varying experience to sample vintages and blends from around the world or from a particular region. Each interactive event expands into creative spaces, such as art galleries and museums, emulating the ancient practice of how artists celebrate their paintings' birthdays. Bottlenotes' online wine collection—supplied through retailer Sherry-Lehmann—gives enophiles a communal browsing space for popular tipples. To help guide purchases, the website's interactive forum lets commenters share their tasting notes and wine ratings for each bottle. A daily e-newsletter also fills subscribers' inboxes with articles discussing interesting winemakers, wine-related products, and winemaking regions, keeping them up-to-date on current wine trends and the migration patterns of grapes.