About this business

From Our Editors

Eight tart and creamy flavors await a deluge of self-serve fruit, nut, and candy toppings behind the all-pink façade of Booya’s Frozen Yogurt. The hands of celebrities such as Justin Bieber, Kim Kardashian, and Usher have taken turns grasping the shop’s self-serve pumps, which emit a constant stream of frozen treats. After compiling a creamy peak of yogurt, customers can pile on heaping spoonfuls of sprinkles, chocolate chips, and other desserts seeking refuge from the crowded calorie counts of ice cream. Though flavors rotate daily, machines regularly stock fat-free, gluten-free, and kosher varieties to ensure that customers of all dietary needs can break through the sweet-treat status quo.

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