Chalk Concept, Los Angeles

We believe in always being a step ahead of the competition. In today’s emerging athletic apparel market, our line paints a perfect picture of true fashion inspired by athletic movement. CHALK is an apparel brand, born and influenced by every culture and ethnicity of the world around us. It delivers both comfort and style. We have designs for women and men who desire fashion-forward athletic apparel. CHALK is founded by Milan Nikolić, an internationally renowned model. Milan’s idea was to mold high-quality garments to support your active lifestyle. CHALK focuses on delivering support for a variety of your athletic pursuits whether it be CrossFit, lifting, climbing, running, boxing, spinning… We are here to support you and make you one step ahead of the game!