The mission of Aspire Juice Bar and Café is to provide an alternative to the unhealthy, fast-food lifestyle. The owner, who is a former Paralympic World Record Holder in the 100, 200, and 400 meters, wanted to create a place which will join healthcare and food. The healthily delicious meal plans (with no artificial flavors, colors or preservatives) were developed by a multi-disciplinary team of nutritionists, dietitians, chefs, world-class athletes, and coaches. They offer a wide selection of soups and sandwiches, as well as 100% natural cold-pressed juices and smoothies from locally sourced ingredients. Customers who visit Aspire Juice Bar and Café can choose between a wide choice of services such as nutrition counseling and nutrition coaching from health professionals, food preparation, cooking classes, fitness classes, and seminars.