Color Me Rad 5K Run, Madison

Color Me Rad is back and better than ever with its 2017 tour, staging 5K races that transform runners into mobile rainbows by launching cheerful barrages of colored cornstarch and a whole new color. Each color station along the racetrack flings a new pigment at passersby, who wear white shirts to enhance the chromatic onslaught's costuming effects. Brilliant neon-blue, green, purple, and yellow clouds dapple participants along the way, and the race concludes with a prismatic finish-line finale as sprinters chuck colors at each other in celebration. The race's noncompetitive credo shifts the emphasis from speed to silliness, and a portion of its proceeds go to local charities.

Upon registration, each runner collects a Color Me RAD free t-shirts, a RAD temporary tattoo, and a pair of RAD sunglasses for all regular participants. Also, all runners will receive access to free professional digital photo downloads. Though they don't receive a gift packet, runners who are 7 years old and younger can run for free.