WebFire's team of Internet-marketing mentors helps business owners enhance the effectiveness of their websites with tools and tips for drawing more web traffic. Rather than fanning smoke signals with old mousepads, website operators can summon interest by equipping themselves with WebFire's arsenal of timesaving software or by attending one of the company's information-packed conferences. During conferences, insightful speakers, such as WebFire's own marketing guru Shawn Casey and Brian Koz, dole out tricks of the trade for getting exposure and traffic from popular search engines. WebFire's conferences also feature live, hot-seat analyses of websites, as well as power-networking sessions, which enable attendees to exchange ideas or wallet photos of beloved space bars with like-minded conference-goers.