White Jasmine, Madison

Dedicated to celebrating family rituals, traditions, and customs in life, White Jasmine dedicates itself to the most popular ritual of all: food. Beyond offering a variety of spices, teas, and flavored gouda cheese in the store, the staff conducts cooking classes in which they impart skills in everything from handling traditional Pakistani woks to converting staples such as rice and bigger rice—also known as potatoes—into gourmet meals. The store's president, Huma Siddiqui, also produces a half-hour cooking show, Everyday Cooking, seen on Madison TVW every Sunday morning.